For the 2025 Holiday Gift Guide, the LPGA wanted to create a playful, interactive landing page that changed with the seasons. After presenting sketches, they chose a midcentury-style apartment complex with a cast of quirky characters. When considering the final design, I made sure the illustrated components could be used in isolation. This allowed the pieces to be rebuilt endlessly into social images, web ads, and email graphics.
Landing Pages
Social and Web Ads
Illustrated Components
Breaking the illustration down into components allows other designers to create imagery that is flexible and consistent.
Sketches
